Monday, January 25, 2010

Knowledge is Free

Hershey brought chocolate to the masses and made a fortune. Ford brought transportation to the masses and did the same. Microsoft and Apple brought computing, and Google gave knowledge and information to everyone; anytime, anyplace, in the world.

I have been asking what this means. The question; "What does it mean for everyone to have access to all the existing knowledge anytime, anyplace, with a few clicks?"

One of the answers is that people will no longer pay much for any of these things that have become commodities. If knowledge now fits into that category people will no longer highly value it. Supply and demand. If you are just selling knowledge you maybe should rethink your business plan.

One of the things it does mean is that the application of knowledge is now the new frontier. I can access all this knowledge but if I can't apply it; it has little value. People are looking for the application of knowledge. "There's an app for that."

From my perspective LifeWalking defines the relationship to process information and apply it. LifeWalking is "an app" for that.

More later.

Thanks for stopping by.

1 comment:

  1. Ken,
    Well said. LifeWalking is not just "an app" it is THE APP" Love this blog.
    From one of the guys you are LifeWalking with!!
    chuck

    ReplyDelete